“How to make an app?” – is probably the most searched after query on the internet by anyone who wants to make an app for his/her business. There are a lot of places where you will find chunks of information but not a complete guide. This article is an attempt to provide you a guide on “How to create a successful mobile application”, to get your business rolling.
We have curated 9 key aspects in this article that can make your mobile app a hit. But first let’s address a very critical question –
Why Mobile Apps Fail?
It is the million-dollar question which pops into the head of every –
Aspiring Mobile App Developer
Every day many mobile app businesses step foot in the market.
Industry-wise market shares as per Statista for some of the popular app segments like –
Tools (99.83 %)
Communication (99.41 %)
Travel and Local (95.73 %)
Social (95.1 %)
Lifestyle (65.3 %)
Shopping (35.74 %)
Finance (25.52 %)
Health and Fitness (23.3 %)
Food and drink (7.63 %)
and a lot more, portrays the ever-growing number of mobile apps in the market. But not all succeed.
There is a fine line between success and failure of a mobile app which cites Vision! Yes, vision is the ultimate driving force that can either make or break an app.
are some examples of popular products and million-dollar start-up ideas that failed.
They lacked the necessary vision to make their app a million-dollar reality.
The answer is quite simple.
There can be a million micro-managed aspects which determine your app’s failure. So can there be a million other parameters which can determine its success. But it all boils down to “9 key pillars which create the foundation of your mobile app” and make it either a big hit or flop.
Make an App: Pillar 1 – Ideation and its Validation
A thought that crosses the mind of every budding entrepreneur and mobile app developer –
“I have an idea for an app. Let’s bring it to reality.”
Most of us live by the belief that –
” I came up with that mobile app idea. It is unique and should be able to give me my breakthrough.”
When you continue your journey with such mentality to come up with innovative app ideas , you end up creating a weak foundation for the future. Innovative mobile apps solve a unique real-world problem. It has crystal clear vision incorporated in a single package.
“Rome was not built in a day”,
Million dollar apps and ideas need time to evolve. If you want to get the answer of –
” I have an app idea. How to turn it into a reality?’,
You need to understand,
What is ideation?
Ideation is the form of vision which gives direction to your future mobile app. The key aspect that compliments ideation is,
You need to confirm that your idea is realistic based on benchmarks such as,
Is the app idea practical?
Is it realistic to build?
Will it be time savvy or not?
Will it cost me a fortune to build?
Is the due diligence done?
So if you have got an idea for an app and can justify it around these parameters and can come to a viable ground where there aren’t any contradictions, “Congratulations! You are good to go“.
Make an App: Pillar 2 – Genuineness and Originality of Your App idea
“Your competitive advantage is your key value proposition.”
The need of the hour is – Be Unique! App stores contains tens of thousands of apps that are similar in one way or the other. Also there are key market dominators who are slaying the industry with excellence.
Be original. That’s the key to success. If your concern is a real world problem you,
Need to be Original,
Should move out of the box and think big and different,
Must be unconventional.
But again, another million-dollar question pops out –
“How to be unique and original?”
You should note that uniqueness, genuineness and originality are very subjective terms. Original is something that has no similarity to any current existence. But, genuine is something which is true and correct/right in itself.
When both these parameters combine in the best way possible, it gives birth to some of the best and most original ideas ever.
Do an extensive study and accumulate every single minute detail possible.
Stay attentive when you add new features.
Never completely rely on search engines for anything.
Continue even if your app idea exists already. Make your app with completely new features.
Never compromise with any aspect.
Take risks and derive an unexpected plan to make your app a hit.
So either, BE UNIQUE AS A BLUE DIAMOND AND SHINE BRIGHT or don’t exist at all. App stores are already flooded with millions of similar apps.
Make an App: Pillar 3 – Sketching and Drawing
Ideation is the foundation of app development. What follows successful ideation?
First is SKETCHING – where you frame the User Experience.
Sketching is the fundamental design process to give thoughts and imagination a concrete shape. It is also labelled as the pen and paper form of your thoughts and imagination. Sketching is never a waste of time and effort. When you sit down to sketch your app to frame the first design, a whole world of possibilities opens up for you.
User experience can either make or break your app. Your product is for the end users and the value which your app will add to their life. will determine its true worth. Mobile app development revolves around usability. You are giving something to the end users to use to simplify their life. Like a flip of a coin,
“Either you will get a heads and end up giving exactly what the end user needs”,
“You will land a tails and won’t be adding any value to their life at all”.
You might think – An app idea for your next mobile app based business is enough. Why bother about sketching? What value it adds to your mobile app?
So why sketching? What value it adds to your mobile app?
Mobile experience is far different from that of conventional web apps. Through sketching you create a detailed reality of your vision which reflects your perspective and your approach.
It’s an excellent brainstorming tool.
You can visualize your thoughts and set them free on sketching paper.
Communication is the most critical step which can either align your team or confuse them. Setching helps you achieve exactly what you want to convey to your stakeholders.
Verbal communication of ideas is different from sketching. To avoid ambiguity and miscommunication you have to stick to the right approach.
It doesn’t matter if you are an app developer or not. Sketching your mobile app idea will spark discussion. It has the power to create an ambience of collaboration where you can
Ignite discussion on shaping your ideas and their design aspects.
Create reference lists. It could have details like,
What you should refer to? (It provides relevance),
What you should not refer to? (It indicates what we don’t need)
Filter good ideas from the bad ones.
Involve relevant stakeholders at an early stage of the design process.
Iteration is the necessity for evolution. Sketching is its soul. Before you create a digital prototype of your idea, It’s better to create a high fidelity one. The benefits –
Faster validation of new ideas.
Consistent evolution of the project.
Always keep the following in mind while sketching.
Quick Tip #1 :
It’s always beneficial to sketch in the early stage of your project to figure out-
Many design directions.
Identify a low cost design
Achieve a synchronization between the best idea and cost parameter.
Quick Tip #2 :
Sometimes, sketching and prototyping appear like each other.
At many instants, some think that sketching is a form of prototyping
Many others might think prototyping is a form of sketching.
But the realities are quite different.
Sketching and prototyping are like north and south
They follow a sequence – sketching, prototyping.
Before you begin with sketching, you need to have a crystal clear aim in your mind. Two critical aspects need utmost attention-
Have a clear mental definition of everything that you need to draw.
It can be the user flow journey from Sign-In to Sign-Out.
You can have detailed definition of a particular screen design
It could be the designs for more than one screen belonging to a specific category.
Make a decision – Do you want to show your sketches to your stakeholders or peer group?
Determining the level of detailing is critical for the initial start. Sketching helps you decide it to achieve the final goal
If you are sketching for your own reference don’t worry about the looks. Be clear with the information. But make it good looking and proper if you want to show them to the stakeholders.
Sketching can be an interesting task to do. But,sometimes it can also become boring if you do not follow the right approach.
Warm up before starting.
Expand your mental horizon. Think out of the box and spread the breadth of your idea before reaching its depth.
Maintain the simplicity of your sketches and speed.
Set time constraints to stay focussed on your goals and objectives.
Title each sketch and label numbers to it. It helps to create easy to navigate references.
Make use of arrows to create connection between different sketches.
Add crisp annotations or sketch descriptions using a contrasting color to explain further.
Finally, when you complete the Version 1 of your sketches. end with few major keynotes-
Covert your physical sketches into digital ones for better convenience and accessibility.
Perform a review check on your ideas and do necessary evaluations.
Figure out –
The strengths and weaknesses of every single aspect
Its credibility to solve the problem.
Quick Tip #3 :
This is a two-way street to ease communication between you and your stakeholders. It will help you know-
Whether you sketch make any sense to your stakeholders.
What they like about it?
What they don’t like about it?
What are their confusions and doubts?
It’s always recommended to use proper tools to produce quality sketches. For creating good sketches, don’t waste money on expensive tools when you can go with basic pen and paper.
Use dotted paper to draw better shapes and layout.
Store your paper sketches in quality folder to prevent them from external damage. You can also use paper trays for easy and convenient storage.
Use UI stencils to create a paper prototype of your thoughts. sketches. com is the one-stop solution for all your stencil needs.
A quilting ruler simplifies life and eases the process of drawing lines.
Keep a sketchbook handy with you to record all your designs on paper anywhere and anytime.
Quick Tip #4 :
Have a look at these pro tips to help you generate effective and high quality sketches:
Don’t over-emphasize on being artistic. So overcome the fear of judgement by your drawings’ quality.
Practice, practice and practice. Only then you will achieve perfection.
Don’t focus much on the visual quality. Focus on creating quality sketches rather than pretty sketches.
Use different colours and shadows wherever necessary.
Learn to create longer lines using freehand. You can use a white board as well.
Show layering in your sketches using a combination of light and dark markers. create the structure first and then do the detailing.
Keep rotating the page during your entire sketching process. It helps a lot if you find freehand drawing difficult.
Make use of adequate templates and save time while sketching.
Indulge more in digital sketching using digital tools for a better experience.
Experiment with setting any limitations and restrictions. Be original in your approach to sketching. Always try out new styles, formats and methodologies.
If these tips have helped you in any way, do let us know in the comment section below.
Then come DRAWING – where you design the Structured Interface.
Here you bring your sketched imaginations and thoughts to structured interfaces. These structured interfaces define the graphical flow of your app in a more professional, decent and tidy manner.
Here we show the organized placement of components like –
Quick Tip #5 :
Sketching and drawing are two different dimensions. Often, misunderstanding arises between the two as they sound similar. But they are not.
Sketching is the rough physical outline of your mental thoughts and imaginations. Drawing is professional looking and pretty.
Sketching and Drawing – The perfect way to kick-start your prototyping.
This is the most critical time in the phase of mobile app development. Either you will make your foundations strong or mess up everything for the future. Successful sketching and drawing is the first road-map to achieve the end goal of the app.
Make an App: Pillar 4 – Researching the Market And Competition For Your App
It is often said that,
“Focus on your best and ignore the rest.”
So you need to focus your entire energy on your own thing when you step foot in a mobile app based business. But by no mistake be blind to existing reality.
Your app will be catering to a specific real world problem. You are developing it to ease the life of your end customer. Before getting into the details of execution and setting up a development method,
look out for existing competition.
Look out for whether someone else is doing what you intend to do.
Watch out for someone who has done exactly the same in the past that you are planning to do.
Figure out what is different in your product that others are not offering.
Is your idea in demand in the market?
Is it going to create a unique user experience for the end user?
Yes, to all these questions will earn you the title of potential market leader or market disruptor while, no to these questions will tag you as a failure in progress.
Research and knowledge about competition related to mobile app market is critical to the sustenance of mobile apps. A thorough and comparative market analysis gives you the edge when you step foot in the market. Hubspot’s 5 Step Guide to Market Research is something that will definitely ease up your life.
You need to start with Primary Research and emphasize on –
and much more.
Figure out the challenges your smartphone users are facing. First of all, define the persona of your user, also known as marketing persona. Know about them and understand who they are. Then you need to understand their engaging habits and characteristics. For this you need to make use of –
Focus groups defines the potential set of audience that has a higher scope of engagement with your app idea. They are the target audience which might be in dire need of your app.
Conduct online surveys centred around the potential target audience to understand aspects like-
Their thinking pattern to know whether they are critical to your app’s success or not.
Their needs and wants. This can help you identify which features of your app needs more focus and priority.
Individual phone interviews.
After identifying the focus group, you need to figure out the set of people who are more likely to –
Download your app once it launches.
Recommend your app to further potential users.
Use your app for the long term.
After identifying them, you need to call them one by one and have a telephonic conversation to –
Better understand their wants and needs, and
How your app can be solving their everyday criticalities?
When deciding which potential mobile users you should survey, use the –
10 participant approach.
Here you form a batch of ten people and survey them s per your parameters.
Mobile users who have already interacted
Through this approach, you identify one key aspect. You figure out the people who have already interacted with your through any social platform in the past.
A mixture of users approach.
Using this approach, you form a mixture of audience that share variable needs and wants. This helps you to under the relevance of your app for a variety of audience. These set of people can be the ones who do not share direct connection with your field.
After deciding which potential smartphone users to survey,
Make a list of all users who have engaged recently.
List out the smartphone users who did active evaluations but did not engage.
Figure out the active social media users who follow you but did not engage with you.
Make use of your network and let them know you are conducting a study. Figure out an approach to motivate someone to spend their valuable time on your mobile-based study.
Then, you need to prepare your research questions to know the scenario of each user. Do this in a 30-minute format for each of the potential smartphone user.
Now begins your secondary research. Here you need to draw conclusions from all the data which you have gathered above.
You need to list your primary competitors and identify industry competition. You need to –
Review your industry crowd.
Download the report for current market scenario.
Search using social media.
Then, figure out the content competitors through Google, the major search engine.
Tells you the way how you should position your product or service in the market.
Some of the top market research tools for mobile app development are available for free for the basic version and need a paid membership for upgrading to advanced versions. Let’s have a look at them.
It helps you to research about what type of content performs for any topic or aspect related to smartphone market. Your search can be on any aspect and BuzzSumo helps to ease out the process of market research. How can BuzzSumo help you?
There are a lot of thing this amazing tool can do for you such as:
Finding out the most shared content as well as influential authors for a particular topic.
These search results are prioritized and each result has an engagement parameter associated with it. It can help you frame a better strategy for your mobile market research. It can help you figure out –
Which are the top trending android and iOS apps.
How to come up with unique content that can give value to your user.
The type of content you will be interested in reading for developing a better mobile app.
A specific content format that suits you best.
Identifying the most shared content for any particular domain which is into mobile application development..
This list of search results will help you identify the top content pieces of that particular domain. It can help you identify the trending articles of that domain and which particular niche and mobile apps market they are targeting. From this search result you can discover –
The trending aspects related to your niche of mobile apps.
Top authors who are writing on the niche you have chosen to develop your mobile app and how to do better research for developing your app more efficiently.
Different ways to do thorough market research related to your niche.
How to use mobile market research tools to develop your app realistically.
BuzzSumo can help you know –
How many brands have mentioned you online across various platforms?
When your competitor is mentioned online across platforms?
You can also monitor a particular content from a particular website related to your niche. You can stay on top of any topic from that particular website by automating your searches to get daily notifications for that particular topic. You can even get notified about a content piece which get more than a specific number of shares and becomes popular.
You can also monitor your backlinks development and what are the top keywords that can help you find relevant content for developing your next hit mobile app.
Apart from that, you can discover top author to follow to get relevant content and frame strong executable market strategies for making your mobile app a hit.
Identifying top influencers for any particular topic.
You can identify the most popular influencers from this search result, in order to figure out where can you get more relevant content for developing better strategies to develop your next mobile app. These influencers can give you information about the current trends in your niche and how to do better research to make your product successful, and the list goes on.
Set up business aspects that you want to monitor across any given time. You will get continuous updates related to the moods of your user whether they are happy, satisfied or not satisfied with any particular aspect of your business. It will give you a broad scope of improvement and will let you come up with innovative ideas how you can improve your business.
Monitor the aspects which users don’t like about your mobile app. You can identify the problematic areas of your mobile application to frame a better solution for enhanced user experience.
You can also monitor various parameters to know how satisfied your users are and how to increase this arte of satisfaction over the coming period of time.
Temper is available for –
Free for basic version,
$12/month for Hobby,
$49/month for Pro,
$89/month for Business,
$199/month for White Label.
If you found these two tools useful for your research, do let us know below in the comments section.
People will only use your product if you provide them with a value no one else is providing. A thorough market research not only gives you the edge over other competitors, but also brings you on the driving seat.
Your business needs to create a value in your users’ life. It should give something different and uncommon which no other contender is providing.
The ultimate aim should be to stay aware of every micro and macro happening in your industry and be on the safer side.
Quick Tip #6 :
There are some critical aspects which makes users uninstall mobile apps such as –
More than 50 percent mobile apps fail on the app store due to a poor User Interface! They either –
Lack the appeal to catch user attention,
Do not have a correct balance between necessary UI components,
Have inadequate balance between the colour theme, scheme, and gradient and contrast, or
Are more cluttered and confusing.
The key to designing an appealing and inspirational UI is simplification. Keep the functionalities simple and less in number. The ultimate aim should be to reduce the app’s complexity not to increase it.
A successful mobile app always provides a smooth navigational experience from the start. A simplified UI design determines the level of interaction and engagement. Also, a perfect blend of UI patterns and design processes yields the best interface for your app.
What does a mobile app user want from your app’s design?
A mobile app user wants nothing more than –
Your app should be simple to use. Simplicity depends on design. The more sophisticated and complicated the user interface design is, the more complex the user experience is going to get. So make use of components like –
Material Design Practices
and many more to –
Simplify the app interaction process, and
Increase the understanding ability of every activity taking place in the interaction process.
Your app users do not have entire day to stick to your app and understand how things are working. They want to get their things done through your app. If your app’s design makes it hard for your users to reach to their end goal,
Then sorry my friend! You need to rework from the beginning.
So, to cater your user on these aspects and make them stay, you need to design a user interface that has –
Consistency with your app’s theme. To achieve that you need to use homogenous components and elements.
Less cluttering. You need to divide your complex features into simple activities and create a simple user interface design.
Less ambiguity. Your UI should not confuse your user by misunderstandings and misinterpretations. You need to remove the sections from the screen that serves no relevance and can confuse them.
How to design the best User Interface for Your app – Best Practices.
If you want your user to stay and keep using your app, you need to come up with a user interface that makes them stick. Adaptation to these guidelines can make you come up with the optimized solution.
A.) Make use of blank slate. While designing an interface that can have plenty of components, you should decide the ideal amount of information that must be there. The main aim is to clear out the context to the user about his expectations from that particular page.
Find Friends screen,
and many more.
B.) Use list and grids, to design UI for a screen that can become over-populated with information. In this dimension, you need to understand design restrictions from the perspective of –
Images of different sizes.
and how they can create bumps in the design process.
C.) Integrate placeholders in your UI that will load few components before loading your app’s actual data. Placeholders helps to divert the attention of the user from –
The app load time, and
Keep their attention span intact.
D.) Make use of micro-interactions as much as possible to improve the navigation experience. Integrate them in a way to sustain the long term. Include –
Conversation like texts
Fluid like motions.
Flawless execution of animation.
Visual harmony and a sync between the components and the app’s colour theme.
Keep everything subtle to grab the user attention.
E.) Go by the progressive disclosure approach. Try to show more options to user upon further interaction. This makes the UI simplified by reducing cluttering and implements a step by step process for seamless navigation.
F.) Reduce the level of input required from the user at stages wherever necessary.
Maintain your forms as short and crisp as possible.
Make more use of auto-fill and auto-complete in your app to reduce the headache of typing.
Include input masking for a more formatted input from the user.
When designing a navigation based experience use components that describes visual weightage.
H.) Use correct terminology to mark labels, such as buy, rent and sale. Use conventional terminology in place of unconventional terminology to avoid –
confusion and comprehension issues, and
I.) Maintain a consistency in your design through-
Other interactive elements,
across many products. This will allow the user to use his prior knowledge when using the app.
J.) Always make sure that your back button is working. In case any problem arises in the back button the user would have to go back to the home screen again. This reduces overall user experience.
K. ) Integrate meaningful error message to let the users know they have made a mistake in input. This will reduce frustration level of the user who would want to leave your app if something doesn’t go well.
L. ) Use updated typography for a well-crafted, readable and legible text. It helps to optimize readability of the user and makes the app more usable. Always keep in mind font family, size and contrast.
M. ) Use good quality images that have less chances of pixilation upon zooming.
N.) Also keep in mind the size of the buttons that you will be using. Design from the perspective of fingers not from that of cursors.
O.) Maintain a balance between text and images. If it is a text centred app, make more use of textual content, but if it is an image centred app, make more use of images.
“A well-executed interface has all these integrations for a seamless navigation and execution.”
Top apps that succeeded on the basis of great UI.
Yono .mp3 – Music app
The reason behind the success of this app was the eye-catchy User interface that has a balance in color scheme, gradients and contrast.
Nightowl Coffee – A coffee ordering app.
The UI of this app features interactive colours and geometric graphical shapes that are clean, simple and beautiful.
Karoline – Shopping app
The base resides on the pink theme which makes it appealing for female users. The buttons and icons are simple to use and navigate through the app.
Top apps that failed because of poor UI.
Wesabe – Money management tool
The main reasons behind the failure of these apps were –
Lack of interactive icons and buttons
Absence of interactive colour theme
Clutterness in the user interface. They created more confusion in the user’s mind while using them due to lack of visual clarity and appeal.
Apart from UI, your app’s logo shares a very big significance with your product’s vision. Your app’s logo is the representative of your product. It is the first thing that a user sees on the app store that either –
Catches his attention, or
Makes him neglect your app.
Every essential aspect to keep in mind while designing the logo for your app.
While designing your app’s logo you should cater to these aspects-
Your app ‘s logo should be unique and justify your app’s purpose
It should be recognizable and depict clear vison of your app without words
It should be scalable. As your vision expands, you should be able to make changes in your logo that depicts your vision.
Your logo should be consistent across its design. Whether it is free-hand based or geometric shape based, it should be consistent
Like a visually appealing UI is important for the app’s success, similar is the case with your app’s logo. A poorly designed logo can make your app unsuccessful as it will fail to represent the vision of your app. So design your logo wisely.
Have a look at some of the best designing tools for creating excellent User interfaces for your app.
Instead of staying in the comfort zone and figuring out the best outcomes, you need to step out and be unconventional in your design approach. Make your design beautiful as well as functional to improve the user experience.
Make an App: Pillar 6 – Technology Partner
Well done on your wonderful feat!You have successfully designed your app’s UI and now it’s time to get rolling with the development. But before you move ahead, there lies a big hurdle to overcome.
Whom should I choose as my technology partner?
This is the question which pops into the head of every –
Potential Investor, and
Who is looking forward to roll out their mobile app business. It doesn’t matter if you want to associate with android app developers or iOS app developers, you have to go through this phase
Choosing a technology partner can be a tricky job. Before moving to that front, you should answer these following questions –
What is the budget that I am looking forward to spend?
For which technology platform I want to develop my app?
Will it be for Android?
Will it be for IOS
Will it be Multi-Platform?
What is the timeline I am looking at to deliver the beta version of the app?
Is my app small scale or large scale, when it comes to features?
How much understanding of technical insights I have?
What should be the technical capabilities that my technology partner should have?
Can I explain the vision behind my app development to the technology partner?
Is my potential technology partner capable of understanding the vision behind my business, and not my app?
Should I go with an established mobile app development company or a freelancer team?
If you can give an answer to each of these critical questions, it’s time to move to the next step.
How to choose the best technology partner for your app’s development?
Consider these below aspects to choose the reliable technology partner for the long run.
On the basis of Technology platform
First of all, you need to figure out for which technology platform you are going to build your app.
Do you have a huge base of android users or IOS users? Do you want to leverage their trust in you on to something that you are coming up with?
Is the app you are designing will be more in demand for the android users or Ios users?
If the answer to the above two questions is
then design your app for the android platform. There will be two key advantages to this –
Android community is quite vast than IOS community
Apps for android are easy to develop than for IOS.
If it is IOS,
then develop your app for the apple mobile users.
Even this has some key advantages –
Apple mobile users fall into the premium category. So through them you will be expanding your business in the premium user segment.
Apps for IOS are more simplified in user experience than those for android.
Now it’s time to shed some light on the technology partner you are looking to associate with from the perspective of technology platform.
If it is a company or agency, assess them on these parameters –
How long they have been into service?
Is itan android app development company or IOS app development company? Does it provide services for multi-platform based app development?
What are their technical capabilities? How many cutting edge apps they have developed so far?
Do they have deep insights into minute technicalities or do they work on the abstract level?
How many clients they have catered to successfully, so far?
What are the certifications, accolades and accreditations they have attained till date?
What is the client review for their team?
How much money they charge? Is it justifying their credibility and market standard?
What is the average experience of each team member? Is it a young team or experienced one?
How many successful apps they have launched on the app store that have become successful? What is the success rate of their portfolio?
If it is a team of freelancers that you are looking at for your app development, consider these aspects –
How big is the team?
For how many years they have been working as freelancers in app development?
What is their credibility and success rate? what apps they have developed?
What is their market reputation across various online freelancing platforms?
How much do they charge? Is their price justified with their credibility?
Can you trust them with deadlines?
How much technology sounded are they when it comes to modern mobile app development?
Are they reliable?
You need to assess them on these parameters and then decide whether they will be the right fit or not.
These are the essential questions you should get answers to before you take your next step ahead. If the result from these aspects fall in line with your vision and approach, you are good to go. If not, you need to again give it a thought.
On the basis of Development Methodologies
Whether it is a company, agency or freelancing team, that you want to choose for your app’s development, consider this –
How do they move forward?
What is their approach to development?
Are they conventional or out-of-the-box thinker?
The answer to these questions broadly leads to two development approaches for mobile apps –
Conventional Development Approach
The conventional or traditional mobile development approach is a documentation based development method. In this approach, every single step is documented and reviewed.
This approach fits for long term and large scale projects which do not focus on quick delivery of the project.
The technology partner will follow a fixed sequence for project management. The disadvantage of this approach is that you can move to next step only upon completion of previous step.
This method is best for projects that requires less changes. So if your project requires less changes, this is the best approach for your app development.
Large scale companies follow this approach. So if you are looking for a reputed and well established technology partner, it’s better to go with the one that follows this approach.
In this approach, the complete ownership of the project belongs to the project manager and not the entire team. He is responsible for successful execution.
But there is a disadvantage –
Problem solving is a tedious job. For every issue the team needs to report to the manager due to which project delivery can get delayed.
This approach is a more plan-based and well-monitored. Minute monitoring takes place at every stage of the development process. If your project and needs synchronize with this approach, go for it.
When it comes to mobile application development, agile methodology can do wonders for you. The company or freelancing team who follows the agile development approach is an out of the box thinker. They do not restrict to a specific perspective and follow an iterative and team based approach to deliver the client’s project.
This approach is best suited for those who need quick delivery of their app. Since it is a less-documentation-required type of process, you can expect your app’s delivery much faster.
This team- based approach focuses on the quick delivery of complete and functional components of the app. The development process comprises of sprints where each sprint consists of specific deliverables. The development does not take place in a sequence.
The beauty of this approach is that it –
Makes the change integration process much simpler.
Allows the team to re-visit any previous stage to integrate changes upon revision.
If you are the end stakeholder, you will be more involved with the team. Agile development approach requires more client involvement for rapid progress and development.
If this is the approach that best suits with your needs, go for it. If you need innovation and out-of-the-box thinking reflected in your app, go with this approach. If you need faster delivery of the project, go with this approach.
On the basis of Budgeting
Deciding your technology partner on the basis of your budget can undermine the importance of every other criterion.
Even if you want to go with every right approach that best suits your needs and requirement,when it comes to budgeting, It can be the ultimate deciding factor.
Budget constraints always hinder the delivery of a mobile app development project. Every potential investor or entrepreneur has a fixed budget which he cannot exceed at any particular stage.
So if you have budget constraints –
You should choose a small app development company, agency or freelancing team for your project.
If you do not have any budget constraints –
Go with a big mobile app development company. Choose the one that has –
A strong portfolio to showcase, and
Bring the initial success required for your app’s growth.
Always keep an eye on the market standard. Match the credibility of the potential partner with the price they are quoting. If it feels right, go with it. If not, then go with some other option, but never settle. Find the best match for your app’s development even if it takes a bit of time.
Deciding which technology partner to choose can either make your app or break your app. The final goal to look for while choosing a technology partner should be –
A reliable technology partner will make the development of your app a seamless process.
But, the wrong choice can cost you fortune – both in terms of time and money.
Make an App: Pillar 7 – Performance
The most critical stage after the development of an app is the judgement period. Your app launches on the app store and you observe how your app is performing on the app store.
Some essential parameters can be –
How much downloads your app is getting?
For how long users are using your app?
Are they uninstalling your app very quickly or are they using it continuously since they have installed it?
Are your users recommending your apps to further users?
If the answer to these questions ends on a positive note, congratulations! You are performing really well. But, if you find a negative ending tone to these questions, you need to be careful!
Monitoring your app performance is critical and these parameters must be taken into consideration –
What is the load time?
Is my app crashing frequently?
Is it compatible across homogeneous devices?
How fast is the data exchange process?
How your app is handling the data sophistication?
Are the images loading properly?
Is the content feed updated?
how critical is the issue of timeouts and freezing?
Is there any upload file errors?
and many more. But, the overall performance of your mobile app boils down to three key aspects –
What is the device performance?
To assess this, consider these parameters –
How much time your app takes to start?
If it is between 1 to 2 seconds, you are on the safer side. Otherwise you need to get back to your drawing board.
How much battery does your app consumes?
If your app drains out a lot of your battery and overheat your phone, it’s definitely not a good sign.
How much memory does it consume?
Is your app making your phone slow to use?
If yes, then it is not the right choice to go with your app.
Is your app hardware and software compatible?
If your app supports the hardware and OS requirements, it’s performance will be positive.
But, if you face compatibility issues frequently, you need to improve your app’s architecture.
Does your app stay in the same state while in background?
If not, then it is a serious matter of concern.
What is the network performance?
You can assess this on the basis of –
Is there any delay in receiving information?
If you are continuously facing the problem of jitters, you seriously need to rework on your app.
Is there any data loss while transmission of data?
If you are losing your data while operating your app, it will reduce the performance.
Is your app fast on different networks?
You need to check the speed of your app on different kinds of network such as 4G, 3G, 2G – both on wireless and wired connections. If it performs uniformly across all of them, you are good to go. If not, you need to do some re-work.
What is the server performance?
Server performance is critical as it acts as a bridge between user and your app’s data. A well performing app should have –
Efficient transmission of data to the server and back to the user.
The potential to handle multiple api calls. Ideally there should be less api calls for a well performing app. But even if it has more api calls generated during execution, your should be able to handle them seamlessly.
The functionality to store data natively, in case the server gets crashed and becomes unreachable.
A well performing app is always –
Compatible on multiple devices and OS versions,
Consumes less time and memory, and
Doesn’t crash your phone.
Mobile app performance optimization is the need of the hour. These above parameters are a benchmark to decide whether your app with sustain in the market or not. For the long term success of your mobile app, it needs to stand well all these critical parameters.
“Millions of apps come and go. But if you want be a hit, improve the performance of your app.”
Make an App: Pillar 8 – Launch Time
So finally you have built your app. Many congratulations on your wonderful feat. But, at this stage the main thing that will keep bugging you will be – When should I launch my product in the market?
More than 75 percent of mobile apps fail in the market due to incorrect launch time. Launching an app in the market at the correct time is as much critical as building one. So how can you decide which is the right time for your app to hit the market? Let’s find out.
To determine the correct launch time for your app, you need to –
understand the user engagement cycle
determine the type of services that you are providing.
keep track of every day, week and month of the year.
If you want to go by the approach of day, week and month to determine the best launch time for your app, then here’s the deal for you.
December and February is the best time to launch an app. Users are more likely to engage with your app due to high marketing spends during this period. People during this period engage with products more due to higher marketing as compared to other months of the year.
August is the best month if you want to enter the market and do not want to spend a fortune on marketing. But there is a big setback. You won’t get much downloads as user engagement with apps is low during this period. Hence app installs are slower than usual.
For others, first of all,
You need to figure out how the user will engage with your app based on the primary research you have done earlier.
You need to understand the pattern of downloading for every single user you are targeting.
There are three types of users who engage with apps on the app store –
One who checks for new apps either daily, weekly or monthly.
One who install new applications more in the beginning of the month rather than in the upcoming days, and
One who installs apps only when they buy new phones.
Now to decide the perfect launch time for your app, you need to figure out –
Is your app a seasonal product?
If the answer is yes, then launch your app when at the beginning of the season.
Example of such apps are:
Apps for IPL
Apps for Fifa
Is it something that people will use for the short term or once in a while?
If the answer is yes, then launch your app when demand for such apps is at its peak. Keep monitoring the market and launch them as soon as you can to get an edge over other competitors.
Example of such apps are:
Smartphones improvement apps.
Virtual reality apps
Augmented reality apps
Is it something that people need for their everyday use?
If the answer is yes, launch your app as soon as you complete with final testing. If your app adds value to the everyday life of your users, every day is the best time to launch your app.
Example of such apps are:
The success of your app is dependent on its build and launch time. Launching an app at the wrong time can permanently damage the future prospects.
A carefully executed launch strategy has the potential to take the app to new heights. A poorly executed launch strategy can cause irreversible damage to its scope of success.
So if you want to make your app a success, and do not want to fall in the 75% category of people, it’s time to get to work.
Make an App: Pillar 9 – Customer Support
Another big round of applause for you for creating a successful app and launching it. If you have attained more than expected downloads,
say 100k+ or 500K+, it is very critical for you to come up with one of the best customer support strategy.
There might be various issue associated with your app once it hit the market.
If it is a food delivery app, the user needs convenience upon food order cancellation and refund. In case refund is not done due to come technical error, customer support plays a major role in this regard.
If you are have launched a grocery shopping app, your users will need help upon its expected delivery time and formalities. In case of improper order delivery –
Your users will need help to report the mistake and get corrections done.
Similar can be the case with transaction issues and payment failure issues.
The point of the matter is –
“You need to be in constant touch of your users through your platform to make their life easy and convenient.”
If your users are not satisfied with your support facilities –
They will be less likely to further continue using your app.
Also they will be less likely to recommend it to someone from their circle.
Most apps suffer a decline due to poor customer support. So to answer the question,
Why you need to establish efficient customer support framework?
I would have to say to –
Build brand loyalty
Become a differentiator in your app segment
Keep your user base for long
Increase the customer lifetime value
Reduce negative publicity through word of mouth
It is more difficult and expensive to find new customers as compared to retaining them for long
How can you strengthen the arena of customer support for your product?
Keep motivating your employees to deliver the best because your user is the reason your app exists in the market.
Create a framework for better communication of ideas amongst your team.
Build a infrastructural framework to provide support to a plethora of issue.
Update your technical infrastructure and maintains its quality. It will go a long way in strengthening the communication process between user and your team.
How important is social media channels for better customer service?
Social media channels define your social presence on the web. Platforms like –
defines your social strength through the number of followers you have. They are equally important as other customer support channel of your product.
To strengthen your customer support through social media,
Maintain a quality social media profile. Monitor it frequently and maintain its engagement with the followers through quality content.
Analyse your follower base to get insights upon various user engagement patterns.
If your app falls in the e-commerce category, it is very critical to have a constant 24/7 customer support. To do that –
Maintain proper technical infrastructure
Hire adequate employees
Maintain proper and functioning communication channels like telephone lines network, fibre optics cable network, etc.
Top apps that are slaying the market because of their quality customer support services –
Flipkart – E-commerce giant
Amazon – Retail giant
Netflix – online video streaming giant
Never neglect customer support for your app. If your user does not get adequate help when he/she is in trouble, you will end up losing their trust in the long term.
Trust build brands. If you want to be the market leader in your segment, you better come up with the best customer service framework for your product. Retaining users is the key to long term success of any mobile app based business.
Human tendency is to learn from mistakes. Never make the mistakes of your peers. Even the commonest of mistakes can be fatal.
There are huge number of mobile apps popping out on the app store daily. Your app can get a breakthrough and become that one in a million success story, or it can be your biggest failure. It all depends on the vision that started the entire journey.
“Like scaling the Everest is no easy exercise, building a mobile app business to the top is no easy feat.”
Mobile app evolution is critical. Both, for a sustainable mobile app development process and creating a viable product. Planned moves and caution are the keys to success for most mobile apps in the mobile app market.
Your mobile app is the value you add to your customers’ life that has a blend of a unique user experience. Innovation is and will always be the key to success. But when it blends with the right vision to create something of value, you emerge out as the industry leader.